I led the creative development of Earlham College’s flagship “For Good” campaign video—the 90-second piece that launched and ultimately helped propel the College to its $85M campaign goal. I crafted a typography-driven, interview-free story that highlighted the impact of Earlham alumni and students, blending archival media, licensed materials, and new footage into a bold mixed-media narrative that energized donors and defined the campaign’s visual identity.
Selected for the "Best of CASE District V" award.
I wrote, filmed, produced, and executed the “Hi, We’re Earlham College” ad—a 30-second multimedia spot designed to elevate perceptions of Indiana, highlight Earlham’s prestigious rankings, and capture the feeling of campus life. I optimized platform-specific versions for CTV, Snapchat, and YouTube, and managed the full campaign across channels. The YouTube demand-gen campaign delivered a 2.74% CTR (above the 0.84% industry benchmark), 5,371 clicks, and 205,000 impressions on a $748.55 budget.
I produced a top-performing YouTube reach ad promoting Earlham’s Epic Advantage. The campaign earned 2.2 million+ views and consistently outperformed industry benchmarks with 42–43% view-through rates (vs. 35.4%). It also achieved a remarkable 39% full-watch rate on the skippable ad, making it one of Earlham’s strongest digital awareness assets.
I created the concept and produced the “Plant Your Roots” ad, centered on the idea planting a tree on campus for every new student—complete with a personalized marker and GPS coordinates. The spot ran on CTV and Meta, reinforcing Earlham as a place where students can genuinely put down roots and strengthening the brand with a memorable, mission-aligned message.